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EDUCATION Indiana Institute of Technology, Fort Wayne, IN Master of Business Administration, 2003 GPA: 4.0 on a 4.0 scale Indiana University - Purdue University, Fort Wayne, IN
Master of Arts, English, 1998
GPA: 4.0 on a 4.0 scale
Indiana Economic Development Academy, Muncie, IN
"Building Self-Renewing Communities," 1996
Salem State College, Salem, MA
Bachelor of Arts, English, 1993
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EXPERIENCE Asher Agency, Fort Wayne, IN, 2004 - present Account Supervisor/Public Relations Manager, 2004 - present
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Manage agency clients, including Ivy Tech Community College of Indiana, Do it Best Corp., Elkhart General Hospital, Lancia Homes, D.O. McComb & Sons, Eddie Merlot's, Aspen Coffee, and Fort Wayne/Allen County Convention & Visitors Bureau
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Write news releases, ad copy, and other marketing messages
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Assist with the recruitment of new clients, including participation in the RFP/RFI process
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Pitch story ideas to the local and national media
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Assist clients in preparing marketing plans and other strategic efforts
Indiana Institute of Technology, Fort Wayne, IN, 2004 - present
Adjunct Faculty, 2004 - present
- Teach Composition I, Composition II, Professional Communications I and Professional Communications II for Indiana Tech's Extended Studies Division
Barnes & Thornburg, Fort Wayne, IN, 2003 - 2004
Regional Marketing Manager, 2003 - 2004
- Wrote marketing plans and work plans, designed and developed advertisements, planned special events, wrote news releases and provided media relations for Indiana's largest law firm
- Managed all marketing functions for the Fort Wayne and Grand Rapids offices; provided marketing support to all firm offices
- Assessed client relationships to maximize client development opportunities; assisted attorneys with client development efforts
Parkview Health, Fort Wayne, IN, 1998 - 2003
Marketing/Community Relations Manager, 2002 - 2003
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Managed all aspects of marketing and community relations for three Parkview Health community hospitals and four Parkview Health foundations
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Provided marketing and community relations support for Parkview Medical Group, all affiliated primary care practices, and Parkview Research Center
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Worked with staff to develop advertisements, newsletters, special events, news releases and other promotional materials
Director of Community Relations,
Parkview Huntington Hospital, 2001 - 2002
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Oversaw all of the hospital's marketing and community relations efforts, including advertising, newsletters, special events, media relations, customer service, and its community health improvement program
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Supervised the Community Health Improvement Coordinator and the Customer Service Coordinator
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Managed and developed departmental budget
Community Relations Specialist,
Whitley Memorial Hospital, 1998 - 2001
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Wrote and edited seven newsletters, including a
biweekly employee newsletter and a quarterly publication mailed to over 25,000 homes in Whitley County
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Designed and wrote copy for advertisements, brochures, flyers, and other marketing materials
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Prepared news releases and worked with media outlets to secure their placement
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Coordinated publicity efforts for all special events
Northeastern REMC, Columbia City, IN, 1994 - 1998
Business Services Specialist, 1997 - 1998
Business Services Coordinator, 1994 - 1997
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Provided customer service for over 500 commercial and industrial accounts
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Assisted in the planning and development of seminars and incentive programs
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Served as the utility's community liaison
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Designed and oversaw the development of a web site for Northeastern's subsidiary, Customer Choice Services Corporation
Massachusetts Port Authority, Boston, MA, 1993 - 1994
Certificate of Insurance Coordinator, 1993 - 1994
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COMMUNITY SERVICE
United Way of Allen County Board of Directors (executive committee member)
YMCA of Greater Fort Wayne Board of Directors
Chair, United Way of Allen County Marketing Committee
Guest speaker, Taylor University
Presenter, "Have I Got News For You!: Building Relationships with Your Local Media," 2005 Do it Best Corp. May Market, Indianapolis, IN
Past Member, Fort Wayne Track Club Board of Directors
Former Webmaster, Fort Wayne Track Club
Former Member, Fort Wayne Museum of Art Reverse Raffle and Chalk Walk Committees
Past Member of the Parkview Hospital Foundation Tennis Slam Committee
Past Vice Chairman of the Board of Directors for Passages, Inc.
Past Chairman of the Passages Community Connections Committee
Former Classroom Teacher, Junior Achievement
Past Communications Chair, United Way of Huntington County
Charter Member of the Parkview Health Diversity Council
Former Member of the Huntington County Community Network
Former Member of the Huntington County Child Abuse Prevention Resource Council
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